BETTERFEED

BETTERFEED is a A harm-reduction Chrome extension that quiets down your Instagram feed so you can scroll with intention. Three simple toggles: Blur, B&W and stop video autoplay. Living under Surveillance Capitalism AKA Attention Economy AKA in a Panopticon comes at the cost of a polluted consciousness. We all know how the Tech giants track our every micro interaction to -in their words- “cater a personalized experience” to us. Which is a sugarcoated PR-ready version of what in their brilliant book “Attensity!”, The Friends of Attention call “Attention Fracking”. BETTERFEED is a humble effort to reduce these harms while still maintaining a -hopefully more sane- experience of staying connected with your people on Instagram.